PRESS HUB

In a bid to reinforce its brand presence in the KSA, MG Motor, along with Havas Middle East, launched a new campaign that leveraged top-tier resources.

To bring its ‘Family Reunion’ narrative to life on the ground in Qatar during the FIFA World Cup™ 2022, adidas launched ‘The Family Reunion Show’, a real-time talk show featuring some of the world’s football legends including Iker Casillas, Xavi Hernández Alessandro Del Piero and Ian Wright.

Havas Middle East has published Generation Covid, its first regional edition of the periodic Prosumer Report, a series of thought leadership publications part of a Havas initiative to share information and insights.

adidas launches a one-of-a-kind interactive 3D billboard as part of its Run for The Oceans global movement encouraging people to help end plastic waste through sport.

Celebrating the latest Impossible Is Nothing chapter in Dubai, adidas built a basketball court 250m above Dubai for its new I’m Possible activation.

adidas takes over Dubai’s OOH scene with new “I’m Possible” user-generated content campaign, in line with the recent launch of the next chapter of its Impossible is Nothing journey.

adidas ‘frames’ the future for next generation through powerful film shot at Dubai’s iconic landmark ‘Dubai Frame’

adidas film featuring Zinedine Zidane and Nouf Al Anzi conceptualized and shot in Dubai by Havas Middle East

In celebration of the UAE’s 50th, and in an effort to encourage a more sustainable UAE following the vision of its founders, The National and Havas Middle East have conceptualized and printed the country’s first ‘plantable’ paper, #TheNationalGhafPaper.

UAE-born fresh juice maker Barakat joined forces with its creative and social agency Havas Middle East to raise awareness about the importance of reading the back labels on products to discover what goes into the food and drinks consumers buy.

Havas Middle East wins the Cresta 2021 Grand Prix in Design with its adidas Liquid Billboard.
The recognition is the first one for any work from the region in Cresta’s history.

A campaign that celebrates the power of water and its ability to defy restrictions, bring renewal and accept everyone unconditionally. The spot is fronted by spoken word-artist and sport inclusivity activist, Asma Elbadawi.